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Role: Brand Communication
Visual Research
Design Thinking
Design & Illustration
Tools: Figma, Adobe Illustrator
Visual research based on company values and brand voice/identity
Experiments conducted on various used cases such as spots,
headers, characters, illustrated scenes etc.
New Header Illustrations for Learning Materials
Updating style and Design of Spot illustrations
Spots and scenes with characters updated with diversity.
Characters were more pronounced and focused in Spots
Character explorations included diversity, skintone, age groups
hairstyles and overal visual cohesion with brand identity.
Research and Implementation of colour values derived from Brand guidelines.
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