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Pear Diagnostics was a project made by 5 individuals.
This was a part of a Masters Elective: Visual Conception and Strategies.
The task: We were asked to recreate the Visual Design of the start-up Pear Diagnostics in order to have a completed corporate identity for the company.
We wanted to first define the Visual Guide/Bible and then build on that to create the spearate elements.
The brand new logo above was the first element we completed.
The Pear Diagnostics Styleguide.
Final Color Guide.
Corporate Identity
Visiting Cards.
Identity
Website
This website mock up was created complete using only Adobe Illustrator and Photoshop as the client's preference of domain was Squarespace.
We decided to take the direction of filtered images for the visual style.
The colors and typography were an extension of the universal visual style guide.
The iconogrphy was illustrated and composed from scratch.
Team: Robin Muller, Stefanie Werkren, Verena & Aavirash Mitra
University: Darmstadt University of Applied Sciences
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