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Role: Art Direction
Brand Design
Design & Illustration
Tools: Adobe Photoshop and Adobe Illustrator
The goal of this project was to create a corporate identity and visual style guide for Pear Diagnostics, an upcoming cancer treatment start-up producing solutions for that area.
We started off with research and derived the typography and colour pallete from the brand's voice and also from the industry in which it operates.
The friendly pink and bold blue were characterstics derived from a modern medical comapny that ensures trust and friendship in an enviroment that is surrounded by mortaliy and disease.
This was the challenge and our research of used cases and of design's role in the miedical industry inspired us to find thought provoking solutions.
In addition to crafting a visual identity, a style guide and a logo for the company, we also went ahead and created visiting cards, envelopes, letter heads and also a website for their benefit.
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