Launch service
We build your launch. You build the product.
Identity, website, launch film and launch content, from one studio.
The process
How each stage works.
What we look at, what we decide, and what you walk away with.
Identity
Logo, colour, type, imagery and guidelines your team can hand to anyone.
We start with your product, the people it serves and where you want it to go. From there we choose a visual direction that fits: vector or image-based, clean or textured, and the effects that suit what you do. Logo, colour, type and imagery all come out of that one decision, so every choice is intentional.
Website
Designed, built, live, and editable by you.
The site is built around your actual product. With access to your repo, we design with your real components. Without it, limited access to the product is enough for us to record the screens and take the screenshots ourselves. Designed, built and handed over, so your team can edit it without us.
Launch film
A 30 to 60 second motion film that shows your product doing the thing.
Every film starts with a script: the problem, the moment your product solves it, and where it is heading. Then we translate the identity into motion. How the type moves, how screens transition, how the brand behaves when it is moving. Fully motion-driven, so there is no shoot, no crew and no travel. Faster to make, and easy to update when the product changes.
Launch content
Announcement posts, social assets and a first-week content kit.
We turn the identity and the film into a content kit: templates and assets for reels, shorts, carousels and longer breakdowns. Plus a content plan that connects your product to formats already working on social, like documentary-style updates or feature highlights. We also help you launch where you want to be seen, on Product Hunt or similar launch sites, and on your socials. Your first weeks after launch are planned before you launch.
Who it is for
Product startups about to launch.
Pre-seed, bootstrapped or grant-funded. A team of 1 to 5. No finished brand yet.
Not for
Companies that need only a logo, or ones with an established brand and an agency already in place.
See individual servicesThe problem
Most launches are split across four vendors.
The logo does not match the site. The site does not match the video. Nobody owns the whole.
You end up coordinating a launch instead of running a company.
Case study
How Portals launched.
Portals is a self-learning creative workspace. A design editor and a motion editor with an agent that works with you, never instead of you.
It spent two years in stealth before it needed an identity, a home, a story and an audience. It got all four in one project, through these same stages.
Content
Demo recordings, launch posts, beta recruitment.
How it works
Four steps.
- 01
Call
30 minutes. We agree on scope.
- 02
Plan and price lock
You get a fixed price and a schedule.
- 03
Build
Identity, then site, then film and content. Typically about 6 weeks, depending on how fast feedback comes back.
- 04
Launch and handover
You launch with everything live and you own all the files.
Founding rate
for the first three startups
The founding rate is the full launch, not a stripped version. In exchange you agree to a case study and a testimonial.
Included
- Identity
- Website
- Launch film
- Launch content
Standard rate after the founding slots
€15,000
Payment
50% upfront, 50% on delivery.
Ongoing launch support
€1,200 to €1,500 a month, if you want us to keep running it after launch.
3 founding slots open
Book a callQuestions
Before you write in.
Launching soon?
Tell me where you are and what is still missing. We will work out the scope on the call.
Book a call